A Tectonic Shift
"Green Growth, Green Profit", Roland Berger's new book on sustainability, brings together the know-how of RB experts worldwide
Sustainability has grown into something much bigger than a buzzword. According to Roland Berger Chairman Burkhard Schwenker, "we are experiencing a revolution, perhaps as profound as the industrial revolution." Given that green issues are of such overriding importance for the future of business and, in fact, mankind, it was a logical step for Roland Berger's international sustainability experts to join forces for a book dealing with the global phenomenon.
"Green Growth, Green Profit – How Green Transformation Boosts Business" is another instance of how our company and its partners position themselves as thought leaders on global core issues. The book looks at the megatrends driving the revolutionary transformation of the business world and examines how population increase, demographic change, climate change and urbanisation are accelerating this shift.
A multi-billion dollar theme with regional variations
Green technology is a multi-billion euro business with enormous growth potential. The volume of green technology will reach EUR 1.6 trillion by the end of 2010, and the annual growth rate of green tech will be around 6.5% by 2020.
But how do companies manage to secure a decent piece of this huge cake for themselves ? The book's authors examine the business models in the most important green business segments and regions, explain how these are likely to develop over the next decade and highlight business opportunities from the green revolution.
Green transformation has many faces, and the background and specific potential differ from country to country. The Roland Berger authors highlight ten world regions, analysing the level of development and opportunities in these regional markets: Germany, France, Spain and Portugal, CEE, the US, Brazil, China, India, Japan, and the MENA countries (Middle East and North Africa).
R&D and innovation are essential factors
The last part of the book looks at input factors such as green finance, R&D and innovation as well as education and qualifications. Our international experts believe that there will be a noticeable shift away from research focusing on developing and improving individual products to developing system solutions that focus on the potential in the intelligent combination of single green technology products and services.
Just like all revolutions, the book argues, the green revolution will crush companies and wipe out industries that miss or ignore the signals. Those that fail to offer transformative products and services will miss valuable opportunities for new growth and jeopardise their business. Growth in the green technology sector comes from substituting existing technologies, increasing efficiency and recycling.
The new book by our international sustainability experts shows how companies can reap green profit from global megatrends by intelligently assembling the global puzzle pieces of the green value chain
Sustainability has grown into something much bigger than a buzzword. According to Roland Berger Chairman Burkhard Schwenker, "we are experiencing a revolution, perhaps as profound as the industrial revolution." Given that green issues are of such overriding importance for the future of business and, in fact, mankind, it was a logical step for Roland Berger's international sustainability experts to join forces for a book dealing with the global phenomenon.
"Green Growth, Green Profit – How Green Transformation Boosts Business" is another instance of how our company and its partners position themselves as thought leaders on global core issues. The book looks at the megatrends driving the revolutionary transformation of the business world and examines how population increase, demographic change, climate change and urbanisation are accelerating this shift.
A multi-billion dollar theme with regional variations
Green technology is a multi-billion euro business with enormous growth potential. The volume of green technology will reach EUR 1.6 trillion by the end of 2010, and the annual growth rate of green tech will be around 6.5% by 2020.
But how do companies manage to secure a decent piece of this huge cake for themselves ? The book's authors examine the business models in the most important green business segments and regions, explain how these are likely to develop over the next decade and highlight business opportunities from the green revolution.
Green transformation has many faces, and the background and specific potential differ from country to country. The Roland Berger authors highlight ten world regions, analysing the level of development and opportunities in these regional markets: Germany, France, Spain and Portugal, CEE, the US, Brazil, China, India, Japan, and the MENA countries (Middle East and North Africa).
R&D and innovation are essential factors
The last part of the book looks at input factors such as green finance, R&D and innovation as well as education and qualifications. Our international experts believe that there will be a noticeable shift away from research focusing on developing and improving individual products to developing system solutions that focus on the potential in the intelligent combination of single green technology products and services.
Just like all revolutions, the book argues, the green revolution will crush companies and wipe out industries that miss or ignore the signals. Those that fail to offer transformative products and services will miss valuable opportunities for new growth and jeopardise their business. Growth in the green technology sector comes from substituting existing technologies, increasing efficiency and recycling.
The new book by our international sustainability experts shows how companies can reap green profit from global megatrends by intelligently assembling the global puzzle pieces of the green value chain
